The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Jenn Nkiru, the ad (“One of A’Kind”) is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch:

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working.