Valentine’s Day might seem like any other commercial holiday given the abundance of candy and the sheer number of cards lining store shelves, but if you put in a little effort and a lot of heart, it can be about so much more. After all, at its core, February 14th is about celebrating love in all its forms, with or without sweet treats.

Today, we’ve turned it into our Valentine’s Day gift guide, with recommendations on what to get your loved ones. Sign up here to find us in your inbox every Wednesday, along with monthly travel and beauty guides,

Of course, as a shopping writer, it’s literally my job to be good at giving gifts, so no surprise there. But even when I’m not writing gift guides, my penchant for finding the things people really want is an ever-present talent I can’t turn off.

We rounded up the best Valentine’s Day gifts for women, including self-care finds, tech accessories and travel essentials from Longchamp, Nuface and more.