Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and ...

Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

While GroupM is Performance Marketing Network of the Year, Wavemaker gets Performance Marketing Agency of the Year title and ...

WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability ...

Reports Mindshare's Maria Grivas is assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

GroupM welcomes commerce heavyweights to its team. The welcoming ceremony includes a game of limbo for the inductees.

GroupM Australia and New Zealand has expanded its commerce team with three new hires. Veronica Li, Ben Grace and Claudia ...

Prime Video has slated the debut of First to the Finish, a docuseries following the 2024 Mazda MX-5 Cup Championship, for March 25.

GroupM Motion Entertainment, GroupM’s content investment, production, and distribution arm, and the Film Critics Guild, India ...