In record time, Haliey Welch went from a viral sensation, to successful podcast host, to the recipient of an SEC complaint due to her involvement in the allegedly dodgy memecoin $HAWK.

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Social media believes they have found the new "Hawk Tuah" Girl amid Haliey Welch's cryptocurrency controversy.

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

Haliey Welch became an internet sensation after being filmed telling a casual joke. But after being catapulted to fame, her life quickly changed after an ill-fated scheme.

Haliey Welch, known as the "Hawk Tuah Girl," launched a crypto coin which briefly reached a market value of $490 million before plummeting over 90% within hours, leading to allegations of it being a "pump-and-dump" scheme.