Reformation has itself a new boyfriend. Launching Tuesday, Reformation and Pete Davidson are teaming up on a collection of limited-edition sweatshirts and boxers just in time for Valentine's Day.

Pete Davidson has teamed up with Reformation as the brand's "official boyfriend" who "supports your decisions" to shop sustainably

But, Pete is officially entering a new tattoo-free era. Having previously discussed his mental health and expressed a desire to change his public persona, along with cutting down his time in the make-up chair having his tattoos covered for film projects, he announced back in 2021 that he was starting the process of removing over 200 of his tattoos.