Everyone else is lying to you, pulling the wool over your eyes. REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until November 25, and there'll be some sort of small sale leading up to Thanksgiving.

The outdoor retailer has major deals on winter essentials that will be gone by the time Black Friday rolls around.

If you love the great outdoors or are gift-shopping for the outdoorsmen in your life, REI is a one-stop shop for all the best brands. REI notoriously forgoes a Black Friday event, presenting the #OptOutside campaign instead.

As always, REI has the best deals for everyone in the family and every adventure. Right now, its Winter Sale offerings are blowing its previous events out of the water. From spaci

Find details on these deals and many more below. If you're looking for more sales, see our Apple Black Friday deals live coverage. You don't have to be an Ultimate Frisbee dork to enjoy tossing around the old flying disc.

REI’s annual winter sale is here. You can get deals on top brands like The North Face, Cotopaxi, Fjallraven and more.

Don’t miss your chance to save big on your favorite brands, including Patagonia, Arc’teryx, and The North Face.

From cozy down jackets and sleeping bags to Merino base layers, check out these stellar Co-op deals before they’re gone

Patagonia, Hoka, The North Face, and more top brands are all up to 50 percent off Everywhere you look, Black Friday deals abound — except for REI, which celebrates the holidays with its own exclusive Winter Sale.

Winter is coming. But you can get ready for the chilly temps and save a few bucks with REI's Black Friday sale. While the annual shopping holiday is still (technically) a week away, that hasn't stopped our favorite retailers from debuting epic Black Friday deals early — and we're not complaining!