Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.
Shaun White ‘thrilled’ by Snow League debut in Aspen, won by Japan’s Totsuka and Tomita
The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk Ski Area.
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...
Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand ...
A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...
The verdict is in: athletes are fans of the Snow League. But what does that mean for the winter action sports landscape?
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