Shedeur Sanders signed an NIL with Brady’s apparel brand while he was in college. Brady has also served as somewhat of a mentor to the younger Sanders, according to ESPN. Last month, Brady told Logan Paul on a podcast that he told Shedeur to use his draft-slide as motivation.

Stephen A. Smith says Deion Sanders was "devastated" to watch his son Shedeur Sanders slide into the fifth round of the 2025 NFL draft.