Shaun White, Snow League

Shaun White's Snow League Lines Up Hublot, Tiffany, Other Brands
Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
This week in Aspen marks the debut of Shaun White's Snow League. It's a four-contest circuit that the retired three-time Olympic gold medalist hopes can alter the trajectory of halfpipe snowboarding.
Shaun White’s new Snow League kicks off series in Aspen
Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s Buttermilk and the finale in Switzerland. Halfpipe skiing will be added to the lineup moving forward, according to White.
How To Watch Shaun White's Snow League Live
The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool. Each event will give $370,000 to the winners,
White ‘thrilled’ by Snow League debut, won by Japan’s Totsuka and Tomita
A new kind of halfpipe contest, the Snow League is Shaun White’s brainchild and Aspen was given the first chance to showcase what he hopes will be the future of the sport.
Shaun White's Snow League debuts
Shaun White is stoked about this weekend's snowboard competition. And he's not even competing. State of play: This time White, the three-time Olympic gold medalist, is the contest's creator. He founded the Snow League as a different type of competition that spans a year and develops storylines before awarding an overall title at the end with $1.
SHAUN WHITE’S THE SNOW LEAGUE DEBUTS FROM ASPEN EXCLUSIVELY ON PEACOCK THIS WEEK
First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, March 29, at 1 p.m. ET
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.
Shaun White’s The Snow League ready for world debut with inaugural Aspen event
The legend rides on. Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen, and it could spark a change in how
With Snow League, Shaun White Creates The Contest He Always Wished For
The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...
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Athletes ready for the Snow League, but is the action sports landscape?
The verdict is in: athletes are fans of the Snow League. But what does that mean for the winter action sports landscape?