Under its new Price Match Guarantee policy, taking effect July 28, customers of the Minneapolis-based retail giant will be able to price match other Target products in the store or online within 14-days of a purchase, but the policy will no longer apply to its rivals.

Target is ending its perk that matches competitors' prices as the retail giant struggles throughout 2025, according to reports.The price-matching program for deals on Amazon, Walmart, and other online retailers will end on Monday,