Target rolled out a hunky new take on Santa Claus in a recent set of holiday commercials depicting the infamous jolly man as a lowkey employee at the popular department store.

Target's holiday commercials featuring a "hot" Santa Claus, played by model Brent Bailey, have sparked social media buzz across the U.S. Released as part of their seasonal campaign, the three ads present a younger,

Target has given Santa a sexy seasonal makeover in a series of playful new holiday commercials, making viewers melt. The retailer has cast hunky male model Brent Bailey in the role of St. Nick, with the muscular silver fox forgoing a classic Santa suit in favor of a tight-fitting red sweater.

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of charm and whimsy to the busiest shopping season of the year.