Tim Cook has been Apple's CEO since August 2011, serving in the role longer than the company's co-founder Steve Jobs. When he ...

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

Apple's big "Awe-dropping" iPhone 17 event on Tuesday introduced a new slimmer "Air" model. The new AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also shown off. Apple is keeping ...

The Fruity Cargo Cult Apple's supreme dalek Tim Cook has tried to calm jittery investors worried that AI might finally kill off the sacred iPhone cash cow. Speaking during Job's Mob’s Q3 2025 earnings ...

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...

Apple (NASDAQ:AAPL) Chief Executive Officer Tim Cook teased the launch of an upcoming product from the tech giant, with a post on X on Thursday, likely to be the iPhone SE. "Get ready to meet the ...

While Apple Inc. (NASDAQ:AAPL) faces scrutiny over delays in rolling out key Apple Intelligence and Siri features, CEO Tim Cook says its artificial intelligence-powered iPhones are already giving the ...

While Apple typically doesn't tease press releases and tends to drop them without prior notice, the tech giant seems to be taking a different approach this time around. Tim Cook, the CEO of Apple, ...

Katie is a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor ...

There is an upcoming launch from Apple happening this month, and this came from a surprise announcement from none other than its CEO, Tim Cook, who recently took to social media to tease the new ...