Not a Mercedes, but a 1950s Mercury Eight coupe, the Hirohata Merc is both a beautiful one-off and the most influential build in the history of American vehicle customization. Ever since the first ...

One quick look at the car we have here, and the first thing that may cross your mind could be the impulse to touch it. After all, that may very well be the only way one can truly experience what ...

A 1950 Mercury gets the custom treatment in this video, showing off the chopped, sectioned, and dropped style known to fans of lead sleds. The result is a gangster-themed custom cruiser that captures ...

Like 'em or not, "customs" remain the flip side of street/hot rodding … and have always been so. Rods were for racing, sleds were for romancing, and, if the former didn't go, then you transformed it ...

Among the most popular early Mercurys, especially among "rodders" (those who take a perfectly good stock automobile and modify it to their own personal liking) have, for decades, been the 1949-1951 ...