Edsels like this 1959 Corsair convertible may enjoy retro cachet these days, but the car was an unpopular and costly flop in its own time. Image courtesy of Matthew Brown 1957: It's E-day, as Ford ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

Each day, Benzinga takes a look back at a notable market-related moment that occurred on this date. What Happened? On this day in 1957, Ford Motor Company (NYSE:F) unveiled the Edsel. Where The Market ...

Detroit had expected it for months; last week Ford Motor Co. finally had to make it official. The company dropped its medium-priced Edsel, introduced only two years ago. Said Ford, in a pained ...

And now a page from our “Sunday Morning” Almanac: September 4th, 1957, 59 years ago today ... the day Americans got their first look at a brand new car. Named for Henry Ford’s son, who had died years ...

Roy Brown, who died aged 96, was a leading car designer with Ford Motors; he was best known for the 1957 Edsel, a vehicle that has gone down in history as Detroit's greatest ever flop, but he was also ...

In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...