Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies in the recent ...

For the second time in six months a major Connecticut health insurance company is rebranding itself with a new logo and consumer focus, as the industry continues to shift away from being solely ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market. The new ...