The company has felt the loss of Yeezy particularly in the United States, where the shoes were popular. In its results on Wednesday Adidas said North America sales fell 2% in 2024, "solely due to ...

Losing Yeezy has hurt Adidas’ sales over the past few years, especially in the United States, where Ye’s brand was especially popular. North America sales dropped 2% in 2024 “solely due to ...

“Sales in North America declined 2 percent solely due to significantly lower Yeezy sales,” said Adidas, which is based in Herzogenaurach, Germany. Bjorn Gulden, who became chief executive in ...

After cutting ties with Kanye West following the rapper’s abhorrent antisemitic comments in October 2022, Adidas has finally offloaded the last of its Yeezy stock. “There is not one Yeezy shoe ...

A pair of Yeezy shoes are seen in a Foot Locker store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York ...