The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic Media Supply Chain Transparency Report, which published today. It isn’t ...

NEW YORK--(BUSINESS WIRE)--The Association for National Advertisers (ANA) Alliance for Family Entertainment (AFE) and Advertising Benchmark Index (ABX) were recently awarded the prestigious 2017 ...

More than half of US advertisers are unaware they’re buying “sourced” publisher traffic that may be riddled with bots and fraud, according to a study released Tuesday by the Association of National ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, ANA CEO-president Bob Liodice addressed 800 top clients and agency executives voiced his alarm that, in key ...