I’m sure I’m not the only one who loves mac and cheese. It’s a favorite dinner at our house, and we eat the boxed kind at least once a week. When Annie’s, our go-to brand, stopped tasting ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Around 10 p.m. last Tuesday, University of Wisconsin junior Becky Badge began to make dinner. She reached in the cabinet, grabbed a box of Annie’s Mac & Cheese (white cheddar, for obvious reasons) and ...