When we think boxed macaroni and cheese, we think Kraft. It's like using the word Kleenex to refer to any kind of facial ...

Our recipe testers were divided on this boxed mac and cheese. Some loved that the flavor was a departure from the classic, ...

They are making me cook AGAIN and thsi time it's mac and cheese. Annie's Organic vs good old Kraft. Whose is the best? Got ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Kraft introduced its iconic macaroni and cheese boxed dinner way ... all of us kept sneaking extra bites. "It tastes like Annie's," one panelist said approvingly. In terms of appearance before ...

Around 10 p.m. last Tuesday, University of Wisconsin junior Becky Badge began to make dinner. She reached in the cabinet, grabbed a box of Annie’s Mac & Cheese (white cheddar, for obvious reasons) and ...