Apple will launch a brand new device TOMORROW ... to house the front-facing camera. The notch was last seen on Apple's iPhone 14 before being replaced by Dynamic Island, ...

Apple Inc. is reportedly considering using artificial intelligence technology from OpenAI or Anthropic PBC to power its ...

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today.

Apple has announced the iPhone 16E, which uses the C1, its first in-house modem, in a bid to start ending its reliance on Qualcomm 5G chips. Apple starts weaning itself off of Qualcomm’s 5G ...

Apple for the second consecutive year won the Harris Interactive’s “Brand of the Year” award in three categories. The company beat out rivals including Google, Samsung and Amazon to earn the ...

The 'Brand New World' podcast is back! This episode: Apple is Cannes Lions' Creative Marketer of the Year, and get a peek inside the strategy behind WhatsApp’s F1 Netflix doc.

The brand has high hopes for its silicon chips and is already developing its next-gen in-house 5G modems. Apple analyst Mark Guruman suggests that Apple’s future 5G modems could surpass Qualcomm ...

Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.