The Apple brand name grew from a 1970s counterculture commune where Steve Jobs stayed in a little red cabin and worked on its ...

After many months of rumours, the tech giant is finally due to unveil a slew of new products on Wednesday. Here's what we expect to see.

Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.

Meet House of Atlas: a new men’s grooming brand with elevated tools, smart design, and next-level shaving essentials. It’s everything your razor should be.

Apple is working tirelessly to make its in-house silicon chips to surpass Qualcomm's 5G modems and other chipsets.

Apple for the second consecutive year won the Harris Interactive’s “Brand of the Year” award in three categories. The company beat out rivals including Google, … ...

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, ...

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today.

A recent analysis reveals that Apple is the most valuable brand in the world. Other American tech brands also ranked highly.

What can always-on brand guidance metrics tell us about the impact of the “Crush!” backlash on the Apple brand? Storm in a teacup or disaster averted?