Forbes contributors publish independent expert analyses and insights. I write about the automotive industry and where it is headed next.

As someone who’s been covering the ins and outs of Project Titan for the past decade, I can’t say I’m surprised by this week’s news that the infamous Apple Car has been cancelled. My hope, however, is ...

But Apple is so big, and its devices so pervasive, that it didn’t need to sell a single vehicle in order to transform the automobile industry—not through batteries and engines, but through software.