Apple's new holiday ad "A Critter Carol," shot entirely on the iPhone 17 Pro with handcrafted puppets, highlights the ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will ...

In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Both Apple’s board and senior executives have recently increased their focus on the transition, with plans for Cook to hand ...