Apple AR glasses are reportedly holding in the prototype stage. Illustration: Apple Apple’s much-rumored AR glasses reportedly suffered a setback and might not be out as soon thought. The wearable ...

Frank Casanova is Apple's new AR boss. Photo: Apple Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings. Apple has been ...

The future of Apple wearables just got dimmer as the company has canceled augmented reality glasses that would be able to pair with its devices. According to Bloomberg, Apple's AR glasses, codenamed ...

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

We recently published a list of 10 Best Augmented Reality Stocks To Buy Now. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other best augmented reality ...

Apple’s latest device, the Vision Pro, has officially been launched. The Vision Pro is an augmented reality headset that Apple CEO Tim Cook has touted as the "most advanced consumer electronics device ...

Meta Platforms Inc. (NASDAQ:META) and Alphabet Inc. (NASDAQ:GOOGL) are leading the charge in the consumer augmented reality (AR) space, with Apple Inc. looming as a formidable contender. Apple's ...

CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Excitement builds as 7 AR headsets arrive in 2025, and not all of them cost a fortune. The timing matters because cheaper, ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...