Augmented reality (AR) has transformed the way we interact with our iPhones, offering immersive experiences that blend the digital and physical worlds seamlessly. Apple’s ARKit platform, introduced in ...

An augmented reality application could reportedly become one of the default apps in iOS14. This would allow any iPhone user to view their location with AR at any time. This is apparently part of Apple ...

Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

A future version of the Apple Store app will offer an augmented reality feature that allows customers to point their iPhone toward a product like a Mac in an Apple Store and instantly receive more ...

Amazon has today unveiled a new iPhone application called Flow, which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website. Simply pick up the ...

Are you fascinated by the possibilities of augmented reality (AR) in learning more about what is Apple ARKit and how it can be used to create augmented reality apps for a wide variety of different ...

With the launch of iOS 17.2, Apple has outlined the Maps-related data that it is collecting in order to improve the augmented reality location function. In a new support document, Apple says that it ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...

Apple’s first augmented reality headset is coming early next year. Called Vision Pro, it’s a wearable computer with a large glass front, two high-quality micro OLED displays, 12 cameras, and five ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...