Adidas Group company TaylorMade Golf is giving magazine readers the chance to play with a new club by using augmented reality to interact with the brand?s ad. Readers of Golf Digest and Golf Magazine ...

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company?s ongoing efforts to drive consumer interaction. The company teamed up with ...

The successful launch of Nextech’s Ad Network positions the Company to become a power player in the Augmented Reality ad ecosystem The new ad network delivered millions of impactful ad impressions ...

Long Beach, Calif. — Pioneer Electronics said it’s rolling out an augmented-reality ad campaign to support its car electronics category. The “See What You’ve Been Missing” campaign will be coupled ...

Some marketers want to use technology whether it makes sense—and thus provides a good user experience—or not. A good user experience takes work. Lots of work. It has to be planned and executed well.

A new project developed by anti-advertising group https://www.pcworld.com”http://daily.publicadcampaign.com/2011/07/augmented-reality-and-next-generation.html ...

Augmented Reality device using smart technology, mixing virtual and augmentation reality through the application of artificial intelligence and computer AI tech assistance for a personalised shopping ...

Say what you will about going outside, but there isn't an AdBlock program for real-life billboards and ads. At least, there didn't use to be. A software engineer on X (formerly Twitter) has built an ...

Snap Inc said on Tuesday it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularize the use of technology that can overlay ...