Add Yahoo as a preferred source to see more of our stories on Google. But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings – ...

"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of evidence to support it: Attractive models and spokespeople have been shown to ...

Is there such a thing as being too attractive? For fitness influencers, it turns out there might be. Contrary to popular belief, new research suggests that being too good-looking can actually be a ...