No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...
Interim Topeka city manager Dan Stanley thinks the addition of a “balanced scorecard” will help make the city government a winner in terms of budgeting. Stanley plans to use a tool called “Balanced ...
Kaplan, Robert S., Noorein Inamdar, Mary Lou Helfrich Jones, and Rita Menitoff. "The Balanced Scorecard: A Strategic Management System for Multi-Sector Collaboration and Strategy Implementation." ...
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