Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...

In today’s fast-changing environment, traditional growth strategies are no longer enough. Markets are crowded, competition is fierce, and customer expectations are evolving at lightning speed. To stay ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

If you want to become an entrepreneur but don’t know where to start, relax. It’s not about ideas, it’s about understanding and researching current industries that have not innovated their products or ...

In his book Tools of Titans—a book about the tactics, routines and habits of people who have achieved stunning success in life and business—well-known "life hacker" Tim Ferriss quotes a proverb: "Not ...