There’s a good chance you’ve heard it before, but it still bears repeating: The golf ball is the only piece of equipment in your bag — save for your grips — that sees action on every shot you take.

The new Bridgestone e6 Soft Lady Edition is not, upon further review, actually new. It’s exactly the same ball as the e6 Soft introduced in concert with the e6 Speed 17 months ago. And that is ...

For mid-high handicap golfers looking to add a little distance to their game, Bridgestone has released the all new e12 Speed golf ball, which is one of three options in the e12 range. All three models ...

There's no better time to stock up on golf balls than right now, as Amazon's October Prime Day sale is in full swing. Check ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all club and ball ...

If you are the type of golfer that struggles with a hook or a slice off the tee, you might want to consider changing your golf ball to something that can offer you a bit of assistance. The Bridgestone ...