Tiger Woods and Bryson DeChambeau assisted with the development of the new Bridgestone Tour B series of golf balls, and with Jason Day signing on to play the company’s Tour B X ball earlier this year, ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases. Bridgestone Tour B golf balls: ...

It isn’t every day that Tiger Woods as a pitchman gets compared to what’s happening in the world of Lego or even Galarian Zigzagoon from Pokémon Go. That said, these are heady days for golf marketing, ...

PONTE VEDRA BEACH, Fla. -- Most golfers know about the importance of proper clubfitting, but at this week’s Golf Channel Am Tour Championships, they’re also getting the opportunity to see if they ...

When comes to a player's equipment, the golf ball is so often the most overlooked piece in the bag. Most golfers will shell out hundreds and even thousand of dollars to get a custom fitting to make ...