A legal business name is an official name registered with the government and used for taxes and paperwork. A trade name, ...

Your Business Name Can Help You Make a Good First Impression. Here’s How to Get It Right. It might be one of the toughest decisions you have to make when starting a new enterprise.

Your business name is one of the most important ways to let customers, clients, competitors and others in the marketplace know about who you are and what you do. You want it to have impact and ...

1. Brainstorm business name ideas. The more ideas you have, the better chance you can find a business name you like. A longer list of ideas is also helpful so that you have backup choices in case ...

Nestlé filed a petition in an attempt to have Seattle Strong, a small, locally-based coffee company, change its business name ...