Who doesn’t like a good slogan, especially when it comes to politics? Love it or hate it, “Make America Great Again” has become as ubiquitous as apple pie. Presidential campaign slogans go way back.

Steve McKee is a branding expert, author, and visiting fellow at The Heritage Foundation exploring ideas and their influence. Learn more about him here. Campaign slogans tend to focus on a single ...

The slogan orients the Harris campaign to the future ... the Democrats generally should be unapologetic about reclaiming ideas of family, freedom, and patriotism from the far right.