Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Network for Good and Zoetica today released a new eGuide to help corporations improve their online social good campaigns. Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns ...

In an effort to combine an uptick in sales with good will, retailers are jumping on the bandwagon with cause-related marketing. Although the term “cause-related marketing” has been in existence for ...

Cause marketing, a powerful collaboration between for-profit and nonprofit organizations, has come a long way since its inception in 1976 when Marriott and the March of Dimes teamed up for a ...

Donations still form a significant part of the money a business uses to fund a cause. However, because of the amount of money that people donate to causes, they usually expect some form of ...

Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s ...

Brands need to be brave, take risks and stand for something, according to a growing chorus of industry thought leaders, conference panel discussions and consultancy papers published over the past few ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...