How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

The yellow caps indicate that the soda is kosher, or fit, to drink on the Jewish holiday of Passover. It's made with sucrose ...

Universal Orlando Resort has a new Coca-Cola Freestyle cup available at Universal Studios Florida. The cup is available at ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...