Deadline delightfully notes that “Queen is a Coke guy, while Shuman prefers Pepsi.” According to a synopsis from the trade publication, Cola Wars will follow “the true story of Pepsi’s ...

Pepsi was already losing the cola wars. The trade war isn’t going much better.

Coke was classic, Pepsi was cool — and both were unapologetically, thrillingly bad for you. But in 2025, the battle lines have shifted. The two soda giants aren’t fighting over who makes the ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...