The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

The move comes a day after the company said that Andy Byron had been placed on leave and the board of directors had launched a formal investigation into the jumbotron incident, which went viral.