In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

According to a new report from the CMO Council, CMO Intentions 2024, senior executives and boards of directors are looking for more operational efficiency and reduced costs in 2024, but that’s not all ...

Buzzwords like ‘content marketing’, ‘content creation strategy’, and ‘content is king’ mean a lot more to businesses today than they did a few years ago. In the modern, fast-paced, and highly ...

In this discussion, Steve Carickhoff, President of BioPharm Communications, a company specializing in third-party, omnichannel promotion, discusses some of the challenges and opportunities facing ...

AI is helping to streamline and simplify dozens of tasks, from editing to copywriting. Content creators and creator-economy startups have been introducing it in their work. Here are some of the top ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

Ever since ChatGPT became a household name late last year, generative AI’s presence in digital marketing has been expanding by the day. In 2023, most marketers are using some form of generative AI — ...

The company says the space is designed to give creators everything they need to produce viral videos, grow their audience, ...