How to Create a Custom Eye Shadow Palette That's Totally You. How to Create a Custom Eye Shadow Palette That's Totally You. Let's get creative! by Courtney Leiva Published: Jan 15, 2016 1:17 PM EST.

In this video, I’ll show you how to create a realistic face cast — perfect for SFX makeup, prosthetics, and custom masks.

The palette contains 14 smoky and neutral shades, as well as a purple for a pop of color and because it’s Kendall’s favorite color. You can expect a mix of matte and shimmer finishes.

So when we saw CoverGirl’s first Coverboy James Charles holding an Anastasia Beverly Hills custom eyeshadow palette, we felt it was a true manifestation of Rihanna’s call to shine like a gem.