Microsoft on Tuesday released Sales Copilot, a generative AI-supported tool that lets sellers generate text for emails and automate CRM tasks. The tech giant also unveiled new tools for its CDP, ...

Chase for Business, a leading financial services provider for small businesses, has announced the expansion of Customer Insights, an interactive business intelligence platform that uses the power of ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...

Centralizing customer insights has many benefits—and leading companies are recognizing this by creating insights centers of excellence or embedded, connected teams. With a unified structure in place, ...

If you’re looking to become a commercial marketer, check out our technology report which outlines the 40+ tools to invest in - all in an effort to enhance your insights and analytical skills.

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Turning data into dashboards isn’t enough. The real ROI comes when insights drive action—changing how teams work, serve customers, and grow revenue. Every company collects customer data. Surveys, call ...