“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX.

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to ...

Enterprise IT has struggled with keeping data clean and accurate for decades. But AI can supercharge the problems caused by ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data is a critical ...

With so much customer address data of varying quality and in different formats in circulation, it’s time for those in logistics to address the continuing issue of misdeliveries.

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...