In addition to the new identity which pays homage to Decathlon's history and symbolises motion and circularity, the brand has also expanded its portfolio offering 9 category specialists and 4 ...

Decathlon has unveiled a global rebrand, which overhauls everything from its store experience and logo to its business ... and specialist manufacturer of sports equipment. The retailer has ...

The sports company has unveiled a new logo, strategy and design system to help align its many ‘in-house’ labels with the overarching Decathlon brand Founded in 1976, French sports company Decathlon is ...