Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today’s consumer suffers from information saturation, including branding overload. Whether ...

This essay proposes a set of terms for considering serial narratives across media, by focusing on the defining quality of seriality: the rhythmic, compositional, and sequential relationship between ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

We​‍​‌‍​‍‌​‍​‌‍​‍‌ should discuss the narrative design—an unspoken element that transforms a decent game into something that ...

Jeff started seriously gaming in 2017 with Horizon Zero Dawn and has since been unable to stop. Also an avid TV watcher, Jeff received his MFA in Screenwriting from the Savannah College of Art and ...

Jack Coleman (He/Him) is a Lead Editor from Ireland. This is his third full year in games media, having previously worked freelance for various outlets, including NME. A lifelong gamer, Jack is ...