Email marketing makes it easy to stay in touch with your customers and prospects. It’s an essential element of your digital marketing strategy right alongside your website and social media. In the ...

Small businesses have to watch their marketing budget more closely than big corporations. With so many marketing tools out there, it’s crucial to invest carefully in the marketing channel that will ...

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when ...

AUSTIN, Texas, Nov. 11, 2020 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the industry leader in email and SMS suppression list management, announces the release of a new email marketing guide, written ...

You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same type of email over and over. While people ...

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says ...

Email remains a key communication vehicle for marketers. As many as 38% of companies using strategic email marketing reported a boost in ROI, according to MarketingSherpa. But to remain competitive in ...

The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates ...

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The holiday season is one of the busiest and most lucrative times of the year for many businesses. Last year, holiday retail sales climbed 3%, which led to $626.1 billion in sales, according to the ...