Email marketing makes it easy to stay in touch with your customers and prospects. It’s an essential element of your digital marketing strategy right alongside your website and social media. In the ...

Small businesses have to watch their marketing budget more closely than big corporations. With so many marketing tools out there, it’s crucial to invest carefully in the marketing channel that will ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a ...

There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts, such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when ...

Building a law firm is much like many other service-oriented businesses. You constantly need to build your clientele. It’s even more important for law firms because repeat business from existing ...

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says ...

Email remains a key communication vehicle for marketers. As many as 38% of companies using strategic email marketing reported a boost in ROI, according to MarketingSherpa. But to remain competitive in ...

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies. Many, or all, of the products ...

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Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...