Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience.

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Consumer engagement tied to emotions isn’t just a blip across the ad industry during the holidays -- it is reshaping purchase habits that marketers can use to drive year-long success. Developers at ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Audacy has unveiled the latest edition of its State of Audio reports, tapping into trends for broadcasters, podcasters, and brands looking to capitalize on both. Shifts in creativity, artificial ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

The following is a guest piece by Jane Ostler, executive vice president of global thought leadership for Kantar. Opinion’s are the author’s own. Creative for the two biggest tentpole events for ...

They say a picture paints a thousand words, and facial expressions certainly do just that. How many times have you caught yourself in an expression of emotion (think John Lewis’ Christmas adverts), ...

Those TV ads for juicy burgers may trigger your emotions, making you believe you'll be happier if you run out and get one for yourself. Unfortunately, a similar ad for salad does not appear to have ...

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...