With the deodorant market alone pegged at around Rs 3,047 crore within the fragrance segment, ITC Ltd’s Engage has a considerable footprint with one-tenth hold of the market. Sameer Satpathy, Chief ...

Sunsets make me the happiest and my dog is my favourite person in the world. The current retail landscape for fragrance shopping requires us to test and try the fragrance before buying it. However, ...

MUMBAI: Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this new television commercial, Engage reflects on ...

The ad conceptualised by J. Walter Thompson, Kolkata and titled 'The Fantasy' exemplifies the emotions evoked by the perfume. Tista Sen, senior vice president and national creative director at J.

ITC’s Engage, a fragrance brand, has launched Fragrance Finder, an artificial intelligence tool, to help consumers select products that suit them. The tool analyses responses to questions on a ...

ITC’s Engage, one of India’s top fragrance brands, has recently announced the launch of an AI tool called Fragrance Finder and there is no doubt that it is set to revolutionize the fragrance market.

This summer, ITC’s Engage On, the pocket perfume brand, has launched a unique range with the Engage On 2in1 perfume spray, a format that combines two fragrances in one pocket perfume pack. The ...

ITC Engage has unveiled the Luxury Miniature Eau De Parfum Fragrance gift set to celebrate Valentine’s Day. As per the company, the gift set is curated with the sought-after scents that dominate ...

Engage’s Fragrance Finder, developed by ITC Life Sciences and Technology Centre, utilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned or the link is ...