This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing ...
The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...
For many companies, the issue of ethics is pushed to the back burner while executives focus on more tangible business concerns. However, there are many reasons that employers should take ethics ...
Last week, I was interviewed by David Banks, the Senior Content Marketing Manager at NAVEX Global, for the firm’s blog. One of the questions he posed to me struck me and it was “When it comes to ...
A student bartender explained that the bar owner requires his employees to serve cheap liquor in place of the more expensive liquors listed on the menus. “The customers don’t know the difference. So ...
Corporate social responsibility can take a number of forms, including formal company policies and community-development initiatives. Although it is not often the focus of ethics policies, individual ...
Financial services firms seeking to evaluate and improve their risk management programs often find that defining, encouraging and monitoring ethical behavior is one of the most difficult undertakings ...
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