Some social media trends fade quickly, while others linger, and the clean girl aesthetic is a prime example of a trend that continues to thrive. Since it first appeared in early 2022, videos tagged ...
If you’ve been on TikTok or Instagram in 2025, chances are you’ve seen it—the Clean Girl aesthetic. Slicked-back buns, dewy skin, neutral outfits, and gold jewelry. It’s polished, minimal, and ...
Scroll through Instagram or TikTok, and chances are you’ll stumble upon the clean girl aesthetic. Launched into popularity by Gen Z influencers, this look was once defined by slicked-back buns, dewy ...
The 'clean girl' aesthetic should be approached with inclusivity and adaptability in mind. (Image: Freepik) Gone are the days when maximalism, bold colours and prints, and 'loud' dressing ruled our ...