The social network has launched a web page to explain to concerned users why the site relies on advertising and how the ad process works. Lance Whitney is a freelance technology writer and trainer and ...

A well-timed decision to shift from radio and TV ads to Facebook drove a surge in sales for Power Ford, helping the Albuquerque, N.M., dealership connect with homebound consumers as the coronavirus ...

Facebook announced Tuesday that it is adding new measurement tools to its campaigns that allow advertisers to see how many people visit a store after seeing a Facebook campaign, optimize ads based on ...

Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of ...

A Facebook ad is an amazing tool for social media marketers. Not only does it have the power to increase sales, but it can bring new customers into the business. These types of ads are also extremely ...

Facebook probably won't remember 2018 as its best year ever. Political issues, stock market struggles and court rulings have filled news cycles and impacted the public's perception -- and subsequent ...

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands ...

Facebook started rolling out a number of new ad metrics in recent weeks and is retiring a number more today in response to marketers' requests. Facebook has been busy updating a number of its ad ...

As Facebook has continued its few-year scramble to better filter ads after their 2016 election scandal, COVID-19 is proving to be their latest challenge. In a new article on Consumer Reports, a ...

Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its ...