The main problem from the consumer's perspective is that Freeview has said it will not licence the logo for use on devices capable of ad-skipping. Since all the channels carry commercials of one form ...

UK DTT platform Freeview has undergone a major rebrand in preparation for a new product launch that will introduce a mass- market connected TV offer. The Freeview logo and visual identity have been ...

But will that logo be something that buyers actually want to see? The use of the Freeview logo on STBs has been controversial since the idea was floated. The main problem from the consumer's ...